The Power of Partnership: How JIM Is Building with the Ecosystem, Not Just in It

When we first started building JIM, we knew one thing for certain: we couldn’t build this alone.

The fitness industry is broad, fragmented, and incredibly diverse. From independent personal trainers and global education providers to regional governing bodies and fitness communities, it takes an ecosystem to create meaningful, lasting impact.

That’s why we didn’t treat partnerships as a marketing tactic.We made them central to our strategy.

What Partnership Means to Us

For us, a true partnership goes beyond a shared logo or a post on social media.

It means:

• Shared values

• Complementary missions

• Co-creation and learning

• Long-term alignment

We partner with people and organisations who believe, like we do, that the future of fitness should be more accessible, more trainer-led, and more globally connected.

Fit Africa: Listening First, Building Second

Our first partnership was with Fit Africa, a powerful community of trainers across the continent and the globe.

We didn’t go in with a pitch.

We went in to listen.

Through our conversations and collaborations, we learned more about the real pain points trainers face: from gaining visibility and managing clients, to building trust and accessing education.

This helped shape our product roadmap.

It also gave us our first global reach - with trainers now using JIM across 30+ countries.

We will continue to build together with the FIT community, now and into the future.

We Build With, Not For

Too many startups build in a vacuum.

At JIM, we’re building with the very people who will use our platform:

• Trainers

• Training providers

• Communities

• Industry leaders

We’re not trying to replace anyone. We’re trying to connect them.

From partnering with education providers to embed qualifications into the app, to inviting communities into our feature development process, we treat every collaboration as a chance to make the platform stronger.

The Future: A Connected Ecosystem

Our vision is simple:

• Trainers can manage their business, grow their client base, and level up their skills

• Clients can access trusted, qualified coaches no matter where they are

• Education providers and governing bodies can seamlessly plug in and support their communities

To do that, we can’t go it alone.

We’re here to partner.

If you’re building something that supports trainers, empowers fitness professionals, or creates opportunity in the space - we want to talk.

Let’s build something that lasts. Together.

Josh & Matteo

Founders, JIM