top of page

December Isn’t for Rest - It’s for Readiness 🚀

  • joshuagrahame
  • Dec 15, 2025
  • 2 min read

💡 Introduction:

Every January, the world hits reset.

People set goals, rejoin the gym, and start searching for coaching that sticks.


But the truth is - their search doesn’t start on January 1st. It starts now.

That means if you’re a trainer, December isn’t downtime.

It’s your chance to prepare, stand out, and be the coach they find when they’re ready to commit.



🧱 The Foundation of Visibility:

On JIM, we’re building a platform that puts great trainers front and center.

To make that possible, we’re making one thing clear:


📌 Trainers with complete profiles will be prioritised in client search.


This isn’t to create friction - it’s to create opportunity.

Clients trust what they can see. A strong profile earns attention and builds trust before you even speak.


Stay tuned for announcements on this next week...



✅ Here’s what counts as “complete”:

  • Bio & Profile Photo: Let clients see the face and personality behind the program.

  • Tags & Specialisms: Tell the platform and your future clients what you’re great at.

  • Stripe Connected: So you can get paid without friction.

  • Credibility: A client rating or review to build early credibility.



🔍 Why Now, Not Later?

If you wait until January to build your profile - it’s too late.

The window of attention opens before New Year’s.

If you're not visible when clients start looking, you're invisible when they’re ready to act.


At JIM, we’ll be putting real work behind client acquisition in early January.

But only trainers with completed profiles will benefit.



📆 Set Yourself Up for January Wins

This is the last full month to lock in your foundation.


Complete your profile today.

Be ready to appear in search.

Be ready to get booked.

Be ready to win.


We’ll handle the tech, the traffic, and the infrastructure.

You just need to bring your professionalism - and your presence.



🔁 Reminder:

You can always edit and upgrade your profile from the trainer dashboard. All this takes under 10 minutes - but it could define your 2026.


December isn’t for rest. It’s for readiness.


Let’s build this momentum together.


Josh & Matteo

Co-Founders, JIM

 
 
bottom of page