💡 Introduction: Every January, the world hits reset. People set goals, rejoin the gym, and start searching for coaching that sticks. But the truth is - their search doesn’t start on January 1st. It starts now . That means if you’re a trainer, December isn’t downtime. It ’s your chance to prepare, stand out, and be the coach they find when they’re ready to commit. 🧱 The Foundation of Visibility: On JIM, we’re building a platform that puts great trainers front and center. To

At JIM, we’re not just building a marketplace.We’re building a place where trust lives at the centre of every connection. When it comes to personal training, trust isn’t a “nice to have” - it’s everything. Trust is what makes someone press book . It’s what turns a client into a long-term transformation. It’s what powers word-of-mouth and career growth. And yet… most platforms don’t start with it. 🔍 What trust means to us We’re designing JIM to support trust in three directi

As of today, we are officially one month out from closing the Founding Trainer Scheme. We launched this initiative to do more than onboard early users - we created it to reward and elevate the trainers shaping the future of JIM. And now, the window is closing. Why this matters We all know January is one of the most important months in the fitness calendar. New goals. New clients. New energy. And most trainers will wait until January to think about growth. But not the best on

For the past few weeks, we've shared how JIM is being built: not with noise, not with hype, but with intention. We’ve covered our intentional strategy and our belief in partnerships over ads. This week, we’re going deeper into the beating heart of the product: the community of trainers who are building it with us. Because JIM isn’t just for trainers. It’s built with them. 🔍 Where Our Product Ideas Come From Almost every feature you see inside JIM started from a conversation

When we first started building JIM, we knew one thing for certain: we couldn’t build this alone. The fitness industry is broad, fragmented, and incredibly diverse. From independent personal trainers and global education providers to regional governing bodies and fitness communities, it takes an ecosystem to create meaningful, lasting impact. That’s why we didn’t treat partnerships as a marketing tactic.We made them central to our strategy. What Partnership Means to Us For us,

For the past year, we’ve been building JIM differently. Not with a loud hype launch. Not with paid ads. Not with millions in venture funding. We’ve built intentionally  — by testing, learning, and evolving alongside real trainers, not assumptions. It’s not always glamorous, but it is real. And it’s working. 🚧 The Reality of Building a Marketplace (with no shortcuts) Marketplaces are hard because of the classic chicken-and-egg problem: You need trainers to attract clients. Bu